When people donate to a tribute fund, they are giving for the person who died, not necessarily the cause itself. But a common reason tribute fund pages are set up is because the person had an affinity to the charity when they were alive, so there is a natural, relevant connection between the donor and the charity. But that means the initial connection with these new supporters is all-important and needs to be really engaging.

With inMem, charities collect, and very importantly own, those supporters’ personal data, so they can then thank people directly and start a dialogue with them.

They also benefit from their own URL (e.g tribute.[mycharity].org) and the ability to customise their product with supplementary pages specific to their charity and in-memory proposition; all editable and managed via the CMS. This puts no third party barriers between the donor and the charity.

While the front end branding, design and user experience must be spot on; behind the scenes the back-office and CMS must be equally as effective.

inMem offers a reporting dashboard, easy to use CMS, simple CSV export of tribute funds and transactions to import into your CRM and finance systems, email template management and integration into Mandrill email delivery, and Google Analytics for tracking. All of which will be a relief to non-techie fundraisers and in-mem administrators.

Each fund and event is fully manageable including the ability to manage online and offline donations, add, remove and edit content.

inMem also features enterprise level 24/7 hosting and support as standard, which includes application security, bug fixing, and a support SLA.